It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.
Book Details
Format
Paperback
ISBN-10
0071373322
ISBN-13
9780071373326
Publication Date
Dec 2000
Item Weight
0.65 pounds
Length
9.02 inch
Width
5.98 inch
Height
0.51 inch
First Sentence
Simple Simon met a pieman going to the fair.
Subtitle
A Management Guide to Cutting Through the Nonsense and Doing Things Right