Need, Speed, and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Problems – A Guide to Inclusive and Sustainable Growth

An insider's guide to an innovation revolution that drives modern business and life presents the rules needed and the skills that should be developed to profit from the shifting global economic order. Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24.7 connectivity, and global markets. But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history. All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? In Need, Speed, and Greed, global correspondent for the Economist Vijay V. Vaitheeswaran answers that question, offering the essential insider's guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Need, Speed, and Greed inspires and empowers readers to improve their lives, their work, and perhaps even the world.