"In Experimentation Matters, Stefan Thomke argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully." "Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today."--Jacket.
Book Details
Format
hardcover
ISBN-10
1578517508
ISBN-13
9781578517503
Publication Date
Jun 2003
Item Weight
1.40 pounds
Length
9.41 inch
Width
6.50 inch
Height
1.42 inch
First Sentence
"Experimentation matters because it fuels the discovery and creation of knowledge and thereby leads to the development and improvement of products, process, systems, and organizations."
